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A |     Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.

    LONGi
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
    At the partnership launch ceremony (from left to right): Charles Jiang, Vice President of LONGi and President of the PV Product Management Center; Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
    Zhong Baoshen delivers remarks at the partnership launch ceremony.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
    Rouven Kasper speaks during the launch ceremony.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
    Charles Jiang explaining the product development philoshophy of LONGi
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
    FC Bayern legend Roy Makaay attends the launch ceremony.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi

As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
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B |     [사진 뮤즈엠] 글로벌 아티스트 IP 기업 뮤즈엠(대표 박수왕·김현호·김상엽)이 중소벤처기업부와 중소기업기술정보진흥원(TIPA)의 2026년 ‘글로벌 팁스(Global TIPS) R&D’ 과제에 최종 선정됐다. 뮤즈엠은 이번 과제를 통해 50억원 규모의 정부 연구개발(R&D) 자금을 지원받아 ‘RF 멀티센서 기반 실시간 인파 안전관리 및 사고 예측 AI 시스템’을 개발한다. 글로벌 팁스 운영사 캡스톤파트너스의 투자와 추천을 통해 과제에 참여했다. 개발 시스템은 공연장에 설치된 RF(전파) 멀티센서를 활용해 관객의 이동과 밀집도를 실시간으로 파악하고 수집된 데이터를 AI로 분석해 혼잡 위험이 예상되는 구역과 시간대를 예측하는 기술이다. 이를 통해 카메라 영상이나 개인식별정보 수집 없이 인파 움직임을 분석하고 현장 운영자의 관객 동선 조정과 안전 인력 배치를 지원한다.                    박수왕 뮤즈엠 CD(왼쪽)와 왕문주 NHN링크 대표. [사진 뮤즈엠] 뮤즈엠은 RF 센싱 및 AI·플랫폼 분야 전문기업들과 컨소시엄을 구성해 기술 개발과 실증을 진행한다. 국내 공연장과 전시장에서 검증한 뒤 K-팝 월드투어가 열리는 해외 대형 공연장과 글로벌 페스티벌 등으로 적용 범위를 확대할 계획이다. 뮤즈엠은 작년 아스트로의 단독 콘서트 ‘The 4th ASTROAD [Stargraphy]’의 인천 인스파이어 아레나와 일본 후쿠오카 페이페이돔 공연을 주관하는 등 대형 공연 운영을 진행해 왔다. 올해 4월에는 티켓링크 운영사 NHN링크와 글로벌 K-팝 공연 프로젝트 추진을 위한 전략적 파트너십도 체결했다. 김현호 뮤즈엠 대표는 “대형 K-팝 공연 현장에서 축적한 운영 경험을 기술 개발에 접목할 것”이라며 “국내 실증을 거쳐 해외 공연장과 페스티벌까지 적용 범위를 확대해 나갈 계획”이라고 말했다.。

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